Discovery & Definition phase
Early-stage conflict resolution platform SaaS
Project goals
How to ensure the product provides clear value to early users through usability and relevance?
How to optimise the core product experience?
Business goals
We want to build a strong initial customer base to generate early revenue and validate demand.
We want to begin building a predictable revenue stream to fund sustainable growth and operations.
Audit
I conducted an audit based on heuristic evaluation and usability testing to discover inconsistencies across the platform.
The results led me to compile a report and issue recommendations to improve platform's efficiency and functionality.
Stakeholder meeting
I presented my findings and recommendations to the CEO and engineer.
We discussed technology constraints, timelines and target audience characteristics. Thanks to this meeting I was able to align my strategy with business objectives.
Challenges
Limited time to design and iterate.
I overcame this challenge with quick and frequent design sprints. I conducted frequent design critiques witht the team to discover gaps in design.
Little validation as no userbase existed.
I overcame this challenge thanks to feedback from potential clients from demo meetings.
Prioritisation
I used MoSCoW method to prioritise issues found during the audit in alignment with timeline.
I was able to identify critical aspects that needed to be fixed for an MVP launch as well as nice-to-haves.
Problem statement
I used the 5 Ws method to define a problem statement in order to bring focus and direction to the definition stage of my process.
Based on this activity, I was able to (…)
Corporate professionals from various industries struggle with time-consuming and inefficient dispute resolution process. It involves sending never ending emails and numerous revisions of contracts before a mutual agreement is achieved.
Furthermore, there is a need to foster and strengthen business relationships to avoid conflicts.
User journey
Using this method, I created a step-by-step user journey including their emotions and thoughts, as well as opportunities for app improvement.
I was able to use this journey to identify prevalent issues and negative emotions. This allowed me to evaluate what potential solutions could improve the experience. Furthermore, I was able to list potential opportunities for business development.
Success metrics
I used success metrics as a quantitative way to measure the effectiveness of my designs. This allowed me to assess performance objectively and track improvements over time.
The decision I made was to measure user satisfaction and time-on-task, as they were most crucial to meeting business goals and improving user experience.
Improve user satisfaction by 10%
To measure this I used:
Google System Usability scale
qualitative quotes from users
Decrease time spent when adding a goal by 30s
To measure this I used:
Time-on-task
Development phase
Round 1.
Low-fidelity wireframes
I sketched lo-fi wireframes to quickly and efficiently generate ideas and potential solutions to user needs.
By making design tangible, I was able to help other people involved in the design process better understand the nature of the idea I wanted to build. Based on the learnings from this, I chose the designs that met user needs and required least investment.
User needs evaluation
I used this method to evaluate the extent to which my ideas met the prioritised user needs.
The decision I made from the outcome of this activity was to discard the ideas that didn’t align with user needs and business goals.
Round 2.
Mid-fidelity wireframes
I used this method to transfer my sketches into a digital setting with more added details to evaluate visual hierarchy of content on the page.
Based on this activity I was able to eliminate the ideas where the content structure didn’t work well.
Design critique
I was able to collaborate with my colleagues and receive constructive feedback about my designs.
The results from this led me to further discard solutions that were too costly to develop and didn’t align with users' needs.
Round 3.
Mid-fidelity prototype
I used this method to further develop ideas chosen in the design critique with focus on the functional aspects of the design, such as the placement of key elements, navigation flow, content structure, and user flow.
Based on the learning from this I was able to carry out quick iterations based on feedback in a cost-effective way. I was also able to evaluate how intuitive the interface was.
Usability testing
I used this method to analyse how users were performing with improved features.
Based on the learnings from this I was able to evaluate what sections lacked clarity and needed further development. It also served as a basis for high-fidelity prototyping.
Usability testing - findings & suggestions
Statistics page difficult to locate.
Run a tree testing/card sorting session to evaluate if the issue lies in the name or the location.
Text size too small.
Increase font in problematic areas.
Tasks difficult to complete without previous explanation.
Run a usability testing again with more detailed introduction. If the same problem occurs, introduce a Tutorial feature.
Dark mode button added too much clutter on the home page.
Run a tree testing/card sorting session to evaluate an intuitive placement.
SARAH'S TAKE
Transformation
Sarah started to see how Habit Hero can fit into her daily schedule. Adding goals on the go and seeing daily progress added motivation.
"I can finally track what and how often I want."
Delivery phase
USER PROBLEM
I can't create or personalise my goals so it doesn't feel like it's tailored to my needs.
Crafted just for you
A feature that allows users to create their own goal or choose a pre-existing one and adjust the metrics.
It gives users more freedom and control over what and when they want to acheive.
Increased user satisfaction by 20%
USER PROBLEM
Adding my goals takes too long and feels like a chore.
Making it smoother.
And faster.
Including the Add button in the nav bar gives users the ability to complete the task from anywhere in the app.
The feature cut goal addition time by 15%.
USER PROBLEM
I can't see how much progress I've made over time, so it's difficult to stay on track.
Showing how far you've come.
In case you forgot.
A Statistics feature with a visual and detailed text overview gives users insights about how much progress they made and what factors can impede their success.
Resulted in 15% increase in user satisfaction.
Why were my designs successful?
SARAH'S TAKE
Achievement
Today, Sarah continues to thrive on her wellness journey with the ongoing support and guidance of Habit Hero.
What started as a desire for change has blossomed into a sustainable lifestyle rooted in health, happiness, and empowerment.
"I'm living my best life with continuous help from Habit Hero"
Next steps
1.
R&D of the Goal feature to facilitate tracking.
2.
Improve functionality of Statistics feature.
3.
R&D to improve accessibility.