The company.
Nuumad is a digital consultation platform for pharmacists.
My role.
Product Designer. Collaborating with CTO, CEO, Marketing and medical team.
Outcome.
Designed a step-by-step onboarding process, increasing the onboarding completion rate by 15%
Achieved a 10% boost in product usage
Challenge 01
Aligning journeys with guidelines, balancing medical rigour with usability
Challenge 02
Onboarding users with confidence & cutting calls by 40%
Challenge 01: Balancing medical rigour with usability
Overview
Business problem
The company’s pharmacy consultation platform needed to scale safely and effectively — but user flows weren’t fully aligned with medical guidelines.
User problem
Pharmacists needed confidence that the platform supported consultations correctly, and securely dealt with sensitive information. They were used to legacy systems.
Solution
I partnered with the medical team and pharmacists to understand what were the sensitive points. I tested legacy systems to evaluate how flows could become more efficient.
Impact
- Consultation flows aligned with medical guidelines - Increased confidence and compliance for pharmacists (positive feedback up 20%)
My collaborative approach
Flows review
In order to ensure compliance, I reviewed consultation flows against medical standards.
I mapped each step of the digital consultation to official guidelines, identifying where flows needed adjustment.
Thanks to this, I identified where users were feeling less confident or unsure (for example, legacy systems use double confirmation when approving or deleting, and we had used only one).
Testing with users
In order to validate my findings, I scheduled calls with pharmacists to better understand their points of doubt.
Thanks to this, I identified dealbreakers that made users feel safe & secure (such as double confirmation), even though initially we assumed they only added unnecessary clicks.
Design & handover
In order to roll out adoption smoothly, I iterated flow by flow, closely collaborating with engineering.
Thanks to this, we caught friction points early and refined flows before scaling.
Outcome
Consultation flows aligned with medical guidelines, balancing medical rigour with usability.
Increased confidence and compliance for pharmacists.
Challenge 02: Onboarding with confidence
Overview
Business problem
Rapid product growth left designs inconsistent and handovers slow, with constant back-and-forth between design and engineering.
User problem
Customers experienced a fragmented product: inconsistent UI elements, unpredictable navigation, and reduced accessibility.
Solution
I partnered with the CTO & ran weekly workshops to build a design system that unified components and created a single source of truth.
Impact
- More consistent, higher-quality product. - Development time reduced by 50% - Smoother collaboration between design & dev.
My collaborative approach
Audit
In order to to uncover the scope of inconsistencies, I conducted a design audit. I reviewed existing screens using Nielsen’s 10 heuristics and tested responsiveness across breakpoints.
Thanks to this, I mapped out the gaps — from misaligned flows to duplicated components — and built a clear action plan for repair.
Collaboration with CTO
In order to align design and engineering, I collaborated directly with developers. I conducted 3 weekly workshops and together we defined reusable components and agreed on naming conventions.
Thanks to this, both teams spoke the same language, which reduced friction at handoff.
Building the system
In order to ensure the system was future-proof, I documented guidelines and usage rules. I created accessible Figma libraries and supporting docs that explained not just what to use, but why.
Thanks to this, new team members could onboard quickly and the system stayed sustainable.
Iterative design
In order to roll out adoption smoothly, I introduced the system gradually. I piloted it on a live project, gathered feedback, and iterated before scaling.
Thanks to this, stakeholders could see real value early on, which built trust and accelerated adoption.
Outcome
- More consistent, higher-quality product.
- Development time reduced by 50%
- Smoother collaboration between design & engineering
The above examples have been selected based on confidentiality agreement. If you'd like to see more, please get in touch with me 😊
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